Digital Marketing Specialist

Company: Blackcup Digital
Job Title: Digital Marketing Specialist
Location: British Columbia (BC), Canada
Job Type: Full-Time (Permanent)

Blackcup Digital is seeking a highly skilled and motivated Digital Marketing Specialist to join our team in British Columbia. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies for our clients, with a focus on maximizing results for small businesses. This is a dynamic role that requires proficiency in various digital advertising platforms, strong SEO knowledge, and the ability to optimize campaigns on smaller budgets.

Responsibilities:

• Create and execute comprehensive digital marketing strategies across various platforms, including Google, Bing, TikTok, Pinterest, and more.

• Develop and manage paid advertising campaigns on Google, Bing, and Meta advertising platforms, ensuring optimal budget allocation and targeting.

• Conduct thorough keyword research and utilize SEO techniques to optimize small business websites for improved search rankings and organic traffic.

• Collaborate with clients to understand their business goals and target audience, and tailor marketing strategies accordingly.

• Analyze campaign performance data and generate insightful reports to identify areas for improvement and recommend optimization strategies.

• Stay up-to-date with digital marketing trends and industry best practices, suggesting innovative approaches to enhance campaign effectiveness and ROI.

• Work closely with cross-functional teams, including content writers, designers, and developers, to create compelling digital assets that align with marketing objectives.

• Monitor and respond to customer inquiries and reviews across various digital platforms, maintaining a positive online reputation for clients.

Requirements:

• A bachelor’s degree in marketing, business, or a related field.

• Proven experience as a Digital Marketing Specialist or similar role.

• In-depth knowledge and hands-on experience with Google Ads, Bing Ads, and Meta advertising platforms.

• Robust knowledge of conversion tracking/setup and Google Tag Manager.

• Familiarity with advertising platforms such as TikTok, Pinterest, or other emerging platforms is a plus.

• Strong understanding of SEO techniques, keyword research, and ability to optimize websites for search engines.

• Ability to create and manage paid advertising campaigns within tight budgets, specifically for small businesses.

• Proficient in utilizing web analytics tools, such as Google Analytics, to evaluate campaign performance and make data-driven decisions.

• Excellent communication skills, both written and verbal, with the ability to articulate complex concepts to clients and team members.

• Analytical mindset with a keen eye for detail, ensuring accurate campaign tracking and reporting.

• Self-motivated and able to manage multiple projects simultaneously in a fast-paced environment.

At Blackcup Digital, we value creativity, collaboration, and innovation. The ideal candidate will thrive in a team-oriented and dynamic environment, possess strong problem-solving skills, and demonstrate a passion for digital marketing. If you are eager to make an impact and help small businesses achieve their marketing goals, we invite you to apply for the position of Digital Marketing Specialist.

To apply, email your Full Name & resume to sean@blackcupdigital.com with the subject: “Job Application: Digital Marketing Specialist”