ECommerce SEO Optimization

Case Study: Blackcup Digital’s SEO Optimization Campaign for an Ecommerce Retailer in Richmond, BC

Background

In June 2023, Blackcup Digital was approached by an Ecommerce retailer based in Richmond, BC, for assistance in recovering their organic traffic after the launch of a newly redesigned website. The client’s primary concern was the significant drop in organic visitors, which led to a decline in sales. In response, Blackcup implemented a full-scale SEO optimization campaign to address these challenges and improve the website’s search engine ranking.

Objectives

The main objectives of the campaign were as follows:

• Recover organic traffic lost after the website redesign

• Improve search engine ranking and visibility for target keywords

• Increase organic visitors to the website

• Drive higher sales through organic channels

Strategy and Implementation

Blackcup analyzed the client’s website and identified areas for improvement in terms of SEO. A comprehensive strategy was then developed, which included the following steps:
1. Keyword Research: Extensive keyword research was conducted to identify relevant and high-value keywords for the client’s industry. These keywords were incorporated into the website’s content, meta tags, and headers.
2. On-Page Optimization: The website’s structure and content were optimized to make it more search engine friendly. This included optimizing meta titles and descriptions, improving website navigation, fixing broken links, and enhancing overall user experience.
3. Technical SEO: Blackcup performed a thorough technical audit of the website to identify and resolve any issues that could hinder search engine crawling and indexing. This involved fixing website speed issues, optimizing mobile responsiveness, and improving website security.
4. Content Strategy: A comprehensive content strategy was devised to create and optimize high-quality content for the website. This included the creation of informative and engaging blog posts, product descriptions, and landing pages that were focused on target keywords.
5. Link Building: A strategic link building campaign was implemented to improve the website’s authority and credibility. This involved creating high-quality backlinks through guest posting, influencer outreach, and partnerships with relevant industry websites.
6. Monitoring and Reporting: Throughout the campaign, Blackcup closely monitored the performance of the website using various tools and analytics. Regular reports were generated to track the progress and measure the impact of the optimizations.

Results

The SEO optimization efforts by Blackcup yielded significant improvements for the Ecommerce retailer. The campaign achieved the following results:

• Organic Visitors: The website experienced a remarkable 35% increase in organic visitors. This surpassed the pre-redesign organic traffic levels by 15%.

• Sales: The increased organic traffic translated into a 23% increase in overall sales. The website’s improved search engine visibility and user experience contributed to a higher conversion rate.

Conclusion

Blackcup Digital’s SEO optimization campaign successfully assisted the Ecommerce retailer in Richmond, BC, in recovering their organic traffic after the launch of a newly redesigned website. The comprehensive approach, which included keyword research, on-page optimization, technical SEO, content strategy, and link building, delivered remarkable results.
By implementing these strategies, Blackcup not only increased organic visitors by 35% compared to pre-redesign numbers but also contributed to a significant 23% increase in overall sales. The collaborative effort ensured that the client’s website became more visible in search engine results, leading to improved user engagement and higher conversions.
If your business is facing similar challenges, we at Blackcup are well-equipped to design customized SEO optimization campaigns that can help you achieve your goals.